How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a site. If you want that site to help you be profitable, it needs to be very well written. Unless you are an accomplished Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to compose the text for your site. An expert Direct Response Copywriter can help you make far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are created equal. Some of them are very gifted. Some dream of having talent but are just trying to make some money because they've heard that online direct response copywriting is simple. Here is how you will be able to tell the good from the bad.
Does the Direct Response Copywriter have his or her own web site? Any Direct Response Copywriter who would like to create web copy must have a site that features their bio, a resume, a couple of samples and anything else they want to share. If the Direct Response Copywriter doesn't have his or her own website, how can they help you create yours? Pay close attention to the copy on the Direct Response Copywriter's web site. If there are a lot of mistakes, this is not good.
How well do you respond to the copy on the Direct Response Copywriter's site? This goes beyond the simple finding of grammatical and syntax errors. Do you have any kind of emotional reaction to the text on the site? Are you feeling warmly toward the Direct Response Copywriter? Does it make you feel like you wish to discover more about the writer and keep reading? Does the web site copy make you feel like you have to hire the writer straightaway? Does the website copy make you want to run the other way? Does it cause you to be inflamed? These are all important reactions and you need to pay attention to them.
Perform a little more research on the writer. Try to look for reviews on online discussion boards and independent web sites. It's very likely that the only reviews you will find on the writer's web site are going to be glowing. Do a search online for the Direct Response Copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews and feedback. Ask the writer to provide a couple of references. See to it that you follow up and actually make contact with those references so that you can obtain an honest opinion from them.
Make sure published here you spend some time reading through the samples furnished by the writer. It is a good idea to request samples beyond the ones that can be read on the site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing reads like a rewritten Wikipedia article, you better find another Direct Response Copywriter.
There aremany ways to determine whether or not a Direct Response Copywriter should be hired. You should do some homework and discover more about the writer in terms of his or her principles, reputation and personal character.